Retention infrastructure for SaaS

Stop losing customers at the cancel button.

Keedr drops into your cancel flow in an afternoon and turns leaving customers into save offers, pauses, and churn insights — without your team shipping a single line of UI.

10-minute installStripe-nativeNo credit card required

app.yourbrand.com / account / billing

Sorry to see you go

Quick question — what’s making you leave today?

Too expensive
I'm missing a feature
Switching to another tool
I no longer need this

20–40%

Voluntary churn drop

< 1 day

Time to first save

Avg ROI in month one

Day 1

Reason coverage

0 lines

of UI you ship

Cancellations are silent revenue leaks.

Most teams treat the cancel button as a single endpoint. It's actually the highest-leverage decision surface in your product — and right now, it's wasted.

You see the cancellation, not the reason.

Stripe tells you a customer left. It doesn't tell you whether it was price, a missing feature, or a bad week.

One-size-fits-all save offers leak margin.

Blanket 50% discounts retain the wrong customers and train the right ones to ask for one too.

Building a cancel flow is a four-week sprint.

Engineering doesn't want to own retention UI. Growth doesn't want to wait for it. Nothing ships.

What you get

Built around the outcomes retention teams are actually measured on.

Recovered MRR, reason coverage, and time-to-launch. Everything else is a means to that end.

20–40%

Save cancellations that would have walked

Personalized offers, pauses, and plan-switches branch on customer value, plan, and stated reason — not a single hard-coded modal.

Every reason. Every cohort.

Know exactly why customers leave

Reason taxonomy, free-text themes, and cohort-level churn signals you can pipe into your warehouse from day one.

Ship in a day

Not in a sprint

One script tag and one signed backend endpoint. Your designers and growth team run the rest from the dashboard.

The shape of recovered revenue

Your MRR before and after Keedr.

Every recovered cancellation compounds. The bar chart you wish you'd shipped a year ago — illustrated, not faked.

Your MRR on Keedr
AddKeedr
Pre-install baselineWith Keedr
How it works

Three steps. No retention sprint.

The hard parts — signed sessions, idempotency, Stripe state, audit logs — live in Keedr. You stay in your dashboard.

01

Drop in the SDK

One script tag in your <head>. Loads async, ~6 KB gzipped, zero impact on TTI.

html
<script>
  const KEEDR_APP_ID = "kdr_pk_live_...";
  !function(){
    if (window.keedr?.created) return;
    window.keedr = { created: true };
    const s = document.createElement("script");
    s.src = "https://keedr.com/sdk/keedr.js?appId=" + KEEDR_APP_ID;
    s.async = true;
    document.head.appendChild(s);
  }();
</script>
02

Sign one request on your backend

A short-lived HMAC of appId + customerId + subscriptionId. No Keedr session to manage server-side.

ts
import { createHmac } from "node:crypto";

export async function POST(request: Request) {
  const user = await requireUser(request);
  const sub  = await stripeSubscriptionFor(user);
  const ts   = Math.floor(Date.now() / 1000);

  const message = [APP_ID, sub.customer, sub.id, ts].join(".");
  const authHash = createHmac("sha256", SIGNING_SECRET)
    .update(message).digest("hex");

  return Response.json({ appId: APP_ID, customerId: sub.customer,
    subscriptionId: sub.id, authHash, authTimestamp: ts });
}
03

Design the flow — no code

Branch on plan, MRR, tenure, or reason. Ship offer ladders, surveys, pauses, and downgrades from the dashboard.

Stepped offers (10% → 30% → pause)
Reason routing & exit surveys
Plan downgrade & seat removal
A/B test every branch
The product

Three surfaces. One source of retention truth.

Designed so growth, product, and engineering can each pull the lever they own — without stepping on each other.

A visual flow builder for the cancel button

Branch on plan, MRR, tenure, or stated reason. Drop in offers, pauses, surveys, and downgrades. Preview every path before it ships.

  • Drag-and-drop branches and offers
  • Conditional logic on customer attributes
  • Inline preview for every step
Cancel flow · Pro planLive
Start

Reason: Too expensive

38% of cancels

Reason: Missing feature

24% of cancels

Offer

Customer attributes

PlanPro
Tenure8 mo
MRR$99

Branch condition

plan=="pro"ANDtenure>6mo
Build vs. buy

You could ship this yourself. You probably shouldn’t.

Cancel flows look small from the outside. Most teams underestimate the surface area until week three of the sprint.

ConcernBuild in-houseWith Keedr
Time to ship4–6 week sprintAn afternoon
Engineering required2 engineers · 1 designer · 1 PM1 frontend touch · 1 signed endpoint
A/B testing every branchBuild it (or skip it)Built in
Reason taxonomy & free-text themesHand-rollOut of the box
Stripe edge cases (paused, prorated, dunning)You handle each oneHandled
Audit log & compliance trailBuild it laterDay one
Ongoing maintenanceForeverNone
Playbooks

Battle-tested retention plays — ready to ship

Start with a template that already converts. Tune the copy, the offer, and the routing in minutes.

Win-back

Stepped discount ladder

10% → 30% → 50% — but only escalate when the customer truly intends to leave.

Pause

Pause instead of cancel

Offer 1, 2, or 3 months off. Auto-resume billing. Save the relationship without burning revenue.

Downgrade

Plan & seat downgrade routing

Route price-driven cancels to a cheaper plan or fewer seats — keep the account, halve the churn.

Survey

Reason-routed exit survey

Different objection, different response. Missing-feature gets the roadmap; bug-driven gets a CS ping.

Skip the four-week sprint

Drop in the SDK and ship a flow the same afternoon — free up to 100 cancel attempts a month.

Powered by the billing stack you already run

Drops in beside Stripe, Paddle, and the rest.

Keedr reads subscription state, applies coupons, and writes cancellations through your billing provider — no shadow source of truth, no double-entry.

StripeStripeLive
PaddlePaddleLive
ChargebeeBeta
Lemon SqueezySoon
Custom billingSoon
ROI calculator

How much MRR is walking out the cancel button?

A quick sanity check. Move the inputs around — the math updates live. We assume Keedr recovers 20–40% of voluntary cancellations, the standard range across the category.

2,000users
$49/ month
5.0%

Estimated MRR you’re losing each month

$4.9k

That’s 100 customers walking the cancel button every month.

What Keedr recovers

$980$2.0k/ month

Roughly $18k in annual recovered MRR at the midpoint.

Estimates are illustrative. Real recovery depends on your offer mix, plan, and reason distribution.

Early teams shipping with Keedr

Built with the teams measured on retention

Quotes from the design partners we ship to today. Want to be one? You'll find us in the demo flow.

We replaced a 600-line cancel modal with Keedr in an afternoon. First week: 27% of cancellations took a pause instead.

Maya Chen

Head of Growth, Linehaul

+$23.4k MRR saved · month one

Finally, structured churn reasons. We piped them into our warehouse and our roadmap arguments stopped being vibes.

Theo Park

CTO, Forma

11 reason cohorts surfaced

The signed launch flow is the right design. Our backend ships one endpoint, no Keedr SDK on our servers.

Aisha Brown

Staff Engineer, Northbeam

1 endpoint · 38 lines

Engineered for the kind of buyer who reads the security page first.

SOC 2 Type II in progressGDPR readyEU & US data residencyFail-open in 800 msSigned, scoped sessionsAudit log day one
Pricing

Flat pricing. Outcomes you can measure.

Start free. Upgrade when the recovered MRR is paying for itself — usually before week two.

Free

For builders shipping their first cancel flow.

$0forever
  • Up to 100 cancel attempts / month
  • All flow building blocks
  • Basic churn analytics
  • Stripe integration
Most popular

Growth

For SaaS teams measured on retention.

$99/ month
  • Up to 2,000 cancel attempts / month
  • A/B testing on every branch
  • Reason taxonomy + free-text themes
  • Webhook & warehouse sync
  • Priority email support

Scale

High-volume billing with SSO and a CSM.

Customannual
  • Unlimited cancel attempts
  • SSO & audit logs
  • Dedicated CSM & playbook reviews
  • Custom integrations & SLAs
  • Self-hosted options on request

30-day MRR guarantee — if recovered MRR doesn’t exceed your subscription in month one, we refund.

Every plan includes a 14-day trial of Growth features. Cancel anytime — we know the drill.

FAQ

Questions worth answering before you sign up

Still wondering something? Email jan@keedr.com — replies tend to come back the same day.

Install today, save MRR by next week

Let us show you how Keedr outsmarts legacy churn software.

Drop in the SDK, run one signed endpoint, and let your retention team take it from there. Free up to 100 cancel attempts a month — no credit card.